6 Reasons You Can Never Trust Users!

To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.

To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.

Increasingly organisations are running user surveys, focus groups and usability test sessions. They use the feedback they receive from these activities to shape the direction of their digital offerings. It can resolve internal disagreements over direction and reduce risk. But does it always lead to better products and services? Not necessarily.

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