The Pivotal Role of User Experience Design in Brand Building

Paul Boag

The way brands are built has changed forever. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is. That is why designing an outstanding user experience is so crucial to success.

The way brands are built has changed forever, and we need to help our clients understand that. Because, unfortunately, many organizations have yet to recognize the new reality. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is.

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