What Is Design Thinking? Is It Really a Thing?

Paul Boag

There is a new business buzzword in town. From the boardrooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking. But what is it and does it have any real value?

When I first encountered the term, I was sceptical. As somebody who had been designing for over 22 years the idea of design thinking was new to me. Surely if it had any value, I would have already heard of it!

But when I dug into the subject, I discovered that the term was simply a handy phrase that refers many of the best practices in digital design I had been implementing for years. The same best practices that many enterprises are beginning to apply beyond interface design.

Design thinking tends to encompass two main areas: A mindset and process. So let’s dive in and discover what design thinking is all about…