We have all known the pain of a client interfering in the design process. But it doesn’t need to be that way.
We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community.
It is not unusual for web designers to lose money on a project as a result of the client endlessly iterating on the design. After a few bad experiences, we start to exclude the client from the process. We limit their number of iterations and avoid consulting with them.
Unfortunately, this often makes interaction with the client even worse. Each iteration then becomes more important in the client’s mind, so they interfere even more, creating a vicious cycle.
We have all had clients rip apart our designs.
There must be a better way — a way that enables you to produce outstanding design and maintain your profit margin.
The answer lies in involving the client in the process, rather than excluding them. It involves collaborating with the client to produce a design.