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How To Create a Landing Page

Author:: Paul Boag
Published:: 02 April 2020
Categories:: Digital Marketing Interface Design
Reading time:: 1 minutes

Building a Compelled, Well-Converting Landing Page with my detailed guide over at Website Setup.

Typically a landing page is a standalone webpage explicitly created for a marketing campaign or to target specific search terms. It is where users “land” when they click a link in an ad, email or search results.

The idea of a landing page is that it encourages users to complete a specific call to action such as getting in touch, making a purchase or subscribing to a newsletter.

What makes landing pages more effective compared to your homepage or another page on your website is that they are extremely focused. They are focused on engaging a specific audience and asking that audience to complete a particular action. That often leads to landing pages having a high conversion rate compared to other pages on your site.

In this post for Website Setup, we explore what it takes to create a compelling landing page. That journey begins by carefully planning your approach.

This article was written for and published on Website Setup

Read on Website Setup

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
Improving Conversion – Simple, evidence-based changes that make every click count.
Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.

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Puma

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Oxford University

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Magazine Interview

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Author of Transform

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QUEEN MARY’S UNIVERSITY LONDON

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MÉDECINS SANS FRONTIÈRES

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Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

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THE SAMARITANS

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UNICEF

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MOTIF STUDIO

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Beginning Boutique

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