Are you taking e-mail seriously?
As people who work with the web all the time, I think we have a somewhat coloured view of e-mail. We consider it a necessary evil and the last thing we ever want is more of it.
Our attitude towards e-mail gives many of us a negative perception of e-mail newsletters. However, our view of e-mail is not representative of the general populace.
In this audioboo I share a recent experience showing just how out of kilter our perception is. I also discussed some of the ways you can integrate e-mail into your online communications using tools like Mailchimp.