Demystifying the "duplicate content penalty"

Paul Boag

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.

via Official Google Webmaster Central Blog: Demystifying the “duplicate content penalty”.

I get asked about this all the time by clients worried about it. Hopefully this will put people’s minds at rest.