One of the big problems with Twitter is that tweets have a short shelf life. Within a few hours of tweeting they have dropped off of a persons stream never to be seen again. When using twitter to market this is frustrating.
As a user twitter can be frustrating too. When considering a new person to follow, it is hard to get a sense of what they tweet about from their last few tweets.
Twylah aims to solve both of these problems.
Twylah creates an alternative to the default user twitter homepage. Instead of showing the latest tweets it shows a selection for each of the subjects you tweet regularly about.
For example if you look at the screenshot below you can see I tweet about:
- Twitter (how meta!)
- and more
For users this is a nice snapshot of what people tweet about and for marketeers it keeps tweets alive long after their normal expiry date.
Personally, I love the idea that I can see everything a particular twitter user has tweeted on a certain subject.
Admittedly the technology is not perfect, but I see lots of potential in this approach.