UX as an effective marketing tool

Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins.

However, this approach requires big budgets and years of trial and error. Building websites with outstanding UX on the other hand offers the opportunity to attract potential customers with next to no expenditure on advertising.

In his presentation for UX Week, Adam Goldstein from Hipmunk explains how.

See also:

More on Digital Marketing