UX as an effective marketing tool

Traditional marketing consists of shouting to gain the attention of potential customers. He who shouts the loudest wins.

However, this approach requires big budgets and years of trial and error. Building websites with outstanding UX on the other hand offers the opportunity to attract potential customers with next to no expenditure on advertising.

In his presentation for UX Week, Adam Goldstein from Hipmunk explains how.

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Want to be user centric? You are what you spend. Almost all organisations claim to be user centric or customer focused. But when you look at where they spend their money, things do not add up.

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