A Video Masterclass
Encouraging Clicks Without Shady Tricks.
Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.
The ideal course for designers, marketers, entrepreneurs and product owners.
Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.
See a Tangible Return From This Masterclass
Boost Online Sales
Boost your online profits through increased sales, higher average order value and improved customer lifetime value.
Expand Your Mailing List
Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.
Encourage more people to contact you via your website and ensure those who contact you are ready to buy.
Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.
You get instant + forever access to 30 conversion boosting video lessons at zero risk.
Encouraging Clicks course taught me about the human psychology and mental models and why optimizing the page load with user in mind makes so much more sense in order to improve conversions. I’m now a lot more confident talking about the business value of faster websites and apps for real people vs optimizing for speed for the sake of speed. Alla Gringaus, Web Performance Architect at Rigo
Master the foundations of conversion optimisation.
Discover how to reduce cognitive load and why that matters.
Learn how to persuade people without alienating them.
- Avoid the pitfalls of persuasion. (10:48)
- Create a Sense of Urgency the Right Way. (10:16)
- Position your offering in a positive light. (5:57)
- Show appreciation to create passionate users. (9:42)
- Reduce the risk for your users. (9:30)
- Use social proof to reassure users. (7:15)
- Gain your users trust. (10:05)
- Create a sense of belonging by using a community. (11:03)
Create compelling calls to action.
Improve your conversion rate into the future.
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric. Gerry McGovern
Everything you need at zero risk.
Order with zero risk. If you don’t like the course, get an unconditional refund for a whole year!
You have four and half hours worth of insights, spread across 30 lessons for easy reference.
You can either watch lessons online or download them. 24/7 access across all your devices.
You can easily ask questions of the tutor and get a fast response.
This is a great course on how to practically, and ethically, optimise website conversion rates. Before taking the course, I was roughly aware of what CRO was, but now I feel confident to start implementing these techniques in projects. As you would expect, Paul explains all of the concepts in an easy-to-follow and friendly manner, and the production quality is excellent, too.Dave Smyth, Websmyth