Encouraging Clicks Without Shady Tricks

A Video Masterclass

Encouraging Clicks Without Shady Tricks. 

Learn how to boost the conversion rate of any site or landing page without resorting to manipulative practices that damage your business.

The ideal course for designers, marketers, entrepreneurs and product owners.

Every website seeks to encourage visitors to do something, whether it is placing an order, make a donation or signup to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand. This video masterclass will teach you the secrets.

See a Tangible Return From This Masterclass

Boost Online Sales

Boost your online profits through increased sales, higher average order value and improved customer lifetime value.

Expand Your Mailing List

Expand your mailing list by encouraging site visitors to sign up and improve the quality of those who subscribe.

Encourage Leads

Encourage more people to contact you via your website and ensure those who contact you are ready to buy.

Increase Margins

Reduce your sales, marketing and customer support costs by creating happy customers who recommend you to others.

You get instant + forever access to 30 conversion boosting video lessons at zero risk.


If you’ve taken any of Paul Boag’s courses, you know that he’s NOT about sneaky tricks, and shortcuts, but instead he focuses on attracting customers the right way, and for the long haul.  With that said, I picked up a super simple testing idea from one of his classes, and saw a 42% lift in conversion rate. It was surprising to me, so I ran it again to significance with the same result.  That equates to about 2.5 million USD/year in revenue at no additional cost.  So I’d say I got my money’s worth! Brandon Austin Kinney, Director of Lead Generation.


A world class trainer.

Paul Boag is a user experience consultant, author and speaker who has helped hundreds of organisations improve their conversion rates from some of the world’s leading brands to mom-and-pop businesses.

PUMALorealDoctors Without BordersSonyNestleShellOxford University


Encouraging Clicks course taught me about the human psychology and mental models and why optimizing the page load with user in mind makes so much more sense in order to improve conversions. I’m now a lot more confident talking about the business value of faster websites and apps for real people vs optimizing for speed for the sake of speed. Alla Gringaus, Web Performance Architect at Rigo

Everything you need at zero risk.

Order with zero risk. If you don’t like the course, get an unconditional refund for a whole year!

You have four and half hours worth of insights, spread across 30 lessons for easy reference.

You can either watch lessons online or download them. 24/7 access across all your devices.

You can easily ask questions of the tutor and get a fast response.


This is a great course on how to practically, and ethically, optimise website conversion rates. Before taking the course, I was roughly aware of what CRO was, but now I feel confident to start implementing these techniques in projects. As you would expect, Paul explains all of the concepts in an easy-to-follow and friendly manner, and the production quality is excellent, too.Dave Smyth, Websmyth

We are so confident that you will love this course that if you don’t we will give you your money back. You have a whole year to try Paul’s techniques and see what a difference they make. If you decide they don’t just drop us an email and we will refund your money, no questions asked. It hasn’t happened so far and we are confident you won’t either.

Nothing. The web is a great place, it has all the answers. But finding those answers can be tough. Paul’s masterclass brings together all of those techniques and secrets into one comprehensive masterclass. That will save you time and effort hunting for the answers online.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

The answer is simple, it is Paul’s experience. Paul has been working on conversion optimisation for 23 years and taught hundreds of hours on the subject. He is a well-respected figure in the user experience community, a non-executive director of Smashing Magazine, author and international speaker. You cannot find somebody better placed to teach a true masterclass on this subject.

If you are buying more than five licenses, absolutely. Just drop Paul an email and he will sort you out.

Perhaps you want to roll out this masterclass across a large organisation or be able to offer it to your own customers. Whatever the case, we have you covered. We can replace all the slides in the lessons with your own branding and even record custom lessons or introductory videos. To find out more about the options email Paul.

We certainly do! After all, we want to encourage more charitable giving! Send Paul an email from your charity website domain name and he will send you a discount code.

Absolutely! Send Paul an email with some proof that you are a student – such as an ID, acceptance letter, or student email address – and he will send you a discount code. This applies to anyone in any type of schooling, including evening classes.

You can watch the videos online using pretty much any device or if you prefer to, download them for offline viewing. It’s your choice.

Absolutely. If you want to sign up multiple employees from your company, we can certainly offer you a discount.

  • For between 5 and 10 users we offer 10% off.
  • For between 10 and 15 users we offer 20% off.
  • For between 15 and 25 users we offer 30% off.
  • Beyond that number we offer an unlimited license for as many users as you want.

To find out more about how bulk discounts and unlimited licensing works, please email Paul.

No problem, just drop Paul an email at paul@boagworks.com.