Children switching from TV to mobile web

Rob Borley

The BBC reported this morning on some new stats highlighting the impact that the mobile web is having on young people.

It seems that increasingly young people are exchanging their TV time for mobile and internet time. Portable, bedroom TV’s are not being replaced when they die. Interestingly they also note that desktop PC’s are being replaced by tablets. This is a trend that we have discussed previously. If users do switch their choice of device for consuming content from desktop to tablet this is going to have a big impact on the projects that we pitch to clients. 
Young people are leading the way in this transformation and so the impact felt by content providers is only going to increase as time goes on.
This is certainly something to keep an eye on.