Paul Boag

The iPhone is not easy to use: a new direction for UX Design

Published:
25 August 2009
Reading time:
1 minutes

If the iPhone is so difficult to use, why is it still regarded as a game changer by both the design and business worlds? Because it does several important things right, but most of all because it’s fun. Fun is the New Usable As a user experience designer, I thought my job was to make…

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If the iPhone is so difficult to use, why is it still regarded as a game changer by both the design and business worlds? Because it does several important things right, but most of all because it’s fun.

Fun is the New Usable

As a user experience designer, I thought my job was to make things not suck. Until recently. As technology has evolved, human behavior has evolved along with it. Since behavior is the basis of user experience design, my job has evolved as well. Now, my job is to make things people love.

Not sure I agree that the iPhone is difficult to use but there are certainly inconsistancies in the UI. That said, I do entirely agree with the idea that it is our job to make an experience that delights rather than simply ‘not sucking’.

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I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

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