This year I spoke for the first time at CASE. The subject was ‘The 10 harsh truths about Institututional Websites’
For those that don’t know CASE is “Europe’s biggest gathering of Alumni Relations, Communications, Fundraising and Marketing educational professionals.”
I am heavily involved in the Higher Education community with a significant number of Headscape’s clients being from HE. We even run our own Higher Education workshops. However although I have spoken at IWMW several times this was the first time I have spoken at CASE. Despite a rocky start it turned out to be a lot of fun.
Below is a description of my talk and a video I recorded. Hopefully you will find it useful.
Every organisation makes mistakes running their website; the nature of those mistakes varies, however, depending on the size and type of organisation. Institutional websites are often large unwieldy creatures plagued by bureaucracy. In this talk Paul will share some of the harsh truths surrounding these websites and suggests ways to tame the beast!