In the world of sales there is a basic principle: “if you don’t ask, you don’t get.” In other words, you need to reach the point where you push the customer to make a decision. You need to ask them whether they are ready to buy.
Inexperienced sales people often avoid this step. They are worried that they might scare the customer off. There is something very final about forcing a decision. What if they say no? What if they get annoyed at you?
The same is true for websites. The point comes where we need to encourage users to complete a call to action. We need to motivate them. If we don’t, we increase the chances of them wandering off, or going to the competition.
We need to be careful that we don’t worry so much about the users sensibilities, that we never tell them what we want from them.
Putting principles into practice
With that in mind, I have something I want to ask of you.
As from September, I am going to be investing a lot more time into the podcast. I want to build it back up to where it was in its heyday and I am hoping you might help me with that.
There will be lots of ways you can help in the future. However, for right now I have two requests…
- You make as much noise as possible about the show going weekly again. Blog it, tweet it, shout at random strangers on the street. I think a lot of people are under the impression that the podcast has stopped and I need to change that.
- Can you please review the podcast on iTunes. These review effect my listing and with the new iPhone podcast app this is more important than ever.