Just finished my slides for my upcoming talk at Interlink in Vancouver and thought I would give you a sneak peek.
The talk is entitled unbelievable ecommerce and although it is one I have given before, I have changed it around quite a lot and added in some new insights.
If you have the opportunity to attend Interlink it looks like it will be well worth it with an impressive lineup of speakers. Check out their site.
Here is the description of my talk:
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.