Paul Boag

Odeon wise up

Published:
08 June 2006
Categories:
News
Reading time:
1 minutes

Credit where create it due. It is easy to criticise when there are problems but we should also be full of praise when people get it right.

Warning! The post you are viewing is out of date and almost certainly no longer accurate. For more topical posts, check out the “related reading” at the bottom of this page or drop me an email with any questions.

No doubt, you remember the hail of criticism that Odeon cinemas received when they forced an accessible version of their cinema listings offline. The main Odeon site was so inaccessible that only users of Internet Explorer could access it. In response, an enthusiastic web developer created a more accessible alternative. Unfortunately, Odeon viewed this as a "breach of their intellectual property" and forced the owner to take it down.

I was quick at the time to add my voice to the criticism, so I feel it is only right for me to praise Odeon’s new site, which is an excellent example of good web design. The new site is built using web standards, conforms to basic accessibility guidelines and even works with Javascript and CSS disabled. They really have done an excellent job.

Like all sites, there is room for improvement. They do use flash for the selection of seats but at least they provide an alternative version (admittedly with slightly less functionality) for those without flash installed. They could conform to a higher level of accessibility and maybe even consider a low vision version. However, all of that is nit picking. They are now setting an excellent example that other large corporate would do well to follow. It is just a shame that they handled the initial dispute so badly.

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: [email protected]
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.