Refresh Keynote

Paul Boag

A number of people have asked me what I will be speaking on at the upcoming Refresh conference. Well, now you know.

The Refresh site now includes a schedule and description of the topics covered.

From folksonomy and web standards to accessibility and microformats, the web is full of new techniques and philosophies. But how can all of these new approaches to web design be applied to real projects for real clients that are constrained by tight budgets and tighter deadlines?

I am assuming that the majority of people at the conference don’t work for Yahoo or Google and aren’t going to be running some "trendy" web 2.0 company. My guess is that most will work for agencies or are in house designers within some large organisation. They will be dealing with the development of "traditional" sites, which are more marketing & sales focused rather than application led.

With this in mind, I want to talk about how to take some of the emerging technologies and apply them in a more traditional setting. We will cover, balancing the desire to integrate the latest "cool technology" with the business needs of the organisation you are working with. In short we will be looking at how to be pragmatic.

If you have any specific issues you would like to see covered (whether you can make the conference or not, as I am sure they will podcast the event) then add a comment and I will see what I can do.