Using AI to Fix Website Content That Sucks

I’ve been running AI workshops over the past few months, and one problem keeps coming up in every conversation: website content is a mess. Subject matter experts are writing terrible copy, information architecture turns into org charts, and getting stakeholders to deliver content feels impossible. Sound familiar?

I’ve developed a methodology that uses AI to completely transform this process: from research through to final delivery. It’s not about asking ChatGPT to write a few blog posts. It’s about using AI to gather better user research, build user-centric IA, and transform stakeholder bullet points into polished content that matches your brand voice.

And I want to show you exactly how to do it.

Transform Your Content Workflow With AI

Discover a proven AI-powered methodology that solves the biggest challenges in website content creation:

• Subject matter experts writing terrible web copy — AI transforms bullet points into polished, web-ready content
• Org-chart information architecture — AI helps you build IA based on real user data, not internal politics
• Endless stakeholder delays — Get answers to questions instead of asking for finished copy
• Content that doesn’t match your brand voice — Train AI with your style guide for consistent tone
• Guessing at content priorities — Use AI-assisted top task analysis to prioritize with real data

This isn’t about using ChatGPT to write a few blog posts. This is a complete, practical methodology for leveraging AI throughout your entire content creation process, from research through to final delivery.

The AI-Powered Methodology You’ll Learn

Phase 1: AI-Assisted Research

• Run lightweight top task analysis to identify what users actually need
• Use AI to help analyze results and spot patterns in user priorities
• Generate comprehensive lists of user questions, objections, and tasks

Phase 2: AI-Driven Information Architecture

• Build sitemaps using card sorting combined with AI analysis
• Create user-centric structures (not org charts) based on top task data
• Let AI help fill gaps and suggest content relationships

Phase 3: AI Content Generation

• Train AI with three key documents: your style guide, web writing standards, and website objectives
• Transform stakeholder bullet points into full, polished content
• Generate content that matches your brand voice and meets web usability standards
• Give stakeholders content to refine rather than blank pages to fill

What You’ll Walk Away With

AI-Ready Tools and Templates:

• Top task analysis application (runs on your own server)
• Methodology for creating AI-friendly style guides
• Web writing guidelines document for instructing AI
• Website objectives framework that guides AI content generation

Practical AI Skills:

• Using AI to analyze user research and identify content priorities
• Training AI to write in your organization’s voice
• Prompting AI to generate effective web content (not generic fluff)
• Combining AI with lightweight UX methods for better results
• Getting higher-quality input from stakeholders using AI as an intermediary

Who This Workshop Is For

• UX professionals and content strategists ready to add AI to their toolkit
• Agency owners and freelancers who want to speed up content delivery and reduce client bottlenecks
• In-house digital teams struggling with poor content quality from subject matter experts
• Anyone managing website content who wants to learn practical AI applications (not just theory)

You don’t need AI experience. You just need content challenges and a willingness to try a new approach.

When and How Long

December 3rd, 2025 at 3pm UK time.
2 hours of focused teaching + Q&A session