Paul Boag

Web design news 09/08/10

Published:
06 August 2010
Categories:
News
Reading time:
1 minutes

This week: The magic behind Amazon’s $2.7bn question, kick ass kickoff meetings and can you build an app in 10k?

Warning! The post you are viewing is out of date and almost certainly no longer accurate. For more topical posts, check out the “related reading” at the bottom of this page or drop me an email with any questions.

The magic behind Amazon’s 2.7 billion dollar question.

“Was this review helpful to you”. These six little words earn Amazon more than $2,700,000,0000 of extra revenue per year. This article explains how Amazon’s review system, which shuns chronology in favour of a voting system and highlighting both positive and negative reviews to establish a wisdom of crowds aspect to user purchases. Whether it’s useful to everyone with an e-commerce site is doubtable, when only 1 in 1,3000 purchases of the example in the article write a review, Amazon relies on the sheer volume of sales to build up a comprehensive set of balanced reviews.

Kick ass kickoff meetings

You may already have them, but are you making the most out of your kick off meetings for your projects? In this A List Apart article, Kevin M. Hoffman covers some great tips such as when to include your clients in the process, asking the hard questions first and understanding that everyone is a stakeholder and recommendations for holding virtual kick off meetings if in-person meetings aren’t possible.

Can you build an app in 10k?

Then you have a couple of weeks left to enter the 10k apart competition. With over $10k in prizes up for grabs you can show your development chops by optimising every little byte and entering an app with a total filesize under 10 kilobytes.

Take a look at the apps already entered at http://10k.aneventapart.com/

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.