- Season 15
- Running Time:
- 59 Minutes
This week on the Boagworld Show we are joined by Brett Harned to discuss justifying costs, extracting info from clients and getting everybody moving in the same direction.
Marcus argues that the user experience extends way beyond your site and that even the smallest failing in customer service undermines your digital offering.
Have you ever watched a nature documentary where a pack of dogs or a flock of birds fight over their latest kill? It is sheer chaos, as each animal fights for their prize with increased desperation. As I explain in a post for Media Temple, recruiting good digital employees can feel like that.
We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.
In an interview for the “Agencies Drinking Beer” podcast I talk about how building your brand is about grasping opportunity as much as talent.
Writing proposals are a necessary evil of selling digital services. But even when we win projects, our proposals often fail us. Fortunately there is a better way.
Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious.
I am coming to the conclusion that we are all living in a collective delusion. We call ourselves user experience experts or user interface designers. Yet the amount of time we spend with users is often low. In a post for Userzoom I suggest some ways we can get more feedback from the people we are trying to help.
The about us page is where irrelevant content goes to die. Often it shouldn’t exist at all. But when it does, let’s at least make it useful.