Focusing users on buying a product is the number one goal of an ecommerce site, but often as designers, we fail in that goal. Fortunately, three little questions can help us get back on track.
Digital transformation and user experience design are about modernising businesses. Modernising them to better perform in today’s market. But what does that mean in practice? What goes into modernising a business?
As web designers we think our skills lie in the code we write or the interfaces we build. In truth that is not where our real value lies and if we don’t grasp that soon we could become obsolete.
What is digital? We hear the word all the time, yet there is no clear definition. We talk about digital strategy, digital revolution, digital transformation and digital design. Yet we don’t have a clear idea of what we mean by “digital”. In a post for Evanto, I try and bring some clarity to the term.
As digital professionals, we should apply the same rigour to our client’s experience as we do to the experience of end users.
As digital professionals we should be blogging. Yet regularly blogging is tough. But after 10 years of blogging almost every week, I have discovered a few tips that will help you find your blogging rhythm.
As many of you know I consider myself a practising Christian. Recently Kelly Baader interviewed me on her entrepreneurial podcast aimed at the Christian community. In the interview we discuss the social responsibilities I believe we have as entrepreneurs.
By talking about accessibility we marginalise it to being about disability. In truth, making your digital services accessible benefits everybody.
Running your own business is not necessarily what we expected. We often work longer hours under more stress. But as I explain in a post for the media Temple blog, it does not need to be this way.