Books and courses
Diving deeper into a topic with my books and courses
UX Revolution
Feel like the sole UX advocate at work? Struggling to effect change? User Experience Revolution offers practical solutions to building a user-centric culture.
Click!
Believe in ethical user engagement, not dark patterns? This book is your guide to sustainably boost conversion and sales, minus the shady tricks.
Digital Adaptation
Digital isn’t just a business add-on, it’s a transformative force. This book provides you with the roadmap to thrive in the digital economy.
Excellent read
Insightful and useful book, providing real life examples and implementation methods, useful for those wishing to make a difference to the way their company execute digital activity.
Highly recommended
Its good to know that others face difficulty changing for the digital age but even more useful is the advice and motivation to help you make positive changes.This book is not at all technical and is really easy to read. Full of great quotes. Highly recommended!
A must read
You can tell this book was written by someone who knows about user experience. A must read for anyone interested in this area.
my courses
Longer courses averaging between four and six hours.
Improving Site Conversion
Encourage users to take action on your website without using manipulative techniques that undermine trust.
Finding More and Better Clients
End worries about finding new clients. Build a marketing strategy that generates leads while leaving time for work.
Mastering the Design Process
Avoid pitfalls like difficult stakeholders, scope creep, and iteration hell with a robust design process.
Mini Classes
Shorter courses typically lasting approximately an hour.
How to Get Design Approval and escape endless iteration
Getting approval from our clients and stakeholders for design is a big challenge It is all too easy to end up stuck in iteration hell, dealing with comments like “make the logo bigger” or “it just doesn’t wow me”. This class fixes that.
An Agency’s Guide to Creating Compelling Websites for Clients
This course includes a step-by-step guide to planning, designing, and building compelling websites, including detailed advice on creating content with your clients. All that squeezed into a concentrated hour-long package.
How to Build an Effective Ecommerce Site for a Clients
Do you work on ecommerce websites for clients? Do you get frustrated by scope creep, difficult clients, and endless iterations? Do you find yourself losing money on these projects? If so, this course is for you.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.