What Value Is There in an Initial Impression?

Paul Boag

I have launched a new video series in conjunction with Balsamiq where I share my initial impressions of websites I see for the first time.

According to research carried out by Microsoft, we lose concentration after only 8 seconds. That doesn’t give us long to make a positive impression on our websites. That is why we carry out snap tests when designing sites.

But what does a trained eye see when visiting a website for the first time? Is there value in an initial impression of a website? Could somebody like myself do a site review in only 20 minutes and provide any benefit from it? With the help of Balsamiq, I decided to find out.

In the first of an ongoing series, I take a look at “Get With The Brand” a digital agency site and share a few thoughts on how they might improve it, to see what we can all learn about good web design. You can watch the results below.

Check out the series

Stock Photos from Wachiraphorn Thongya/Shutterstock

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