As websites become more business critical, the costs of running them seems to escalate. But are you getting a return on that investment? For many organisations the effective management of digital continues to prove allusive. The reason — their approach is fundamentally flawed.
Understand the challenges
Before you can turn your website from an expense into a measurable source of income, you must understand the problem. My ebook helps you do exactly that. It outlines why your website is not performing as well as it could be and suggests tangible ways to increase its effectiveness.
You will learn how to:
Use business objectives to inform decision making.
How to measure your successes and failures.
How to become more user focused and why that matters.
Techniques for creating effective calls to action.
Ways to evolve your site over time.
Approaches for driving more traffic to your website.
Making the case for change to management is never easy. That is why I have created a short 20 minute presentation that not only helps you as the website manager, but is ideal for showing your management team. It outlines a case for managing websites more effectively. A case for ongoing investment and more agile management.
By showing management this presentation they will:
Discover that websites cannot be treated as finite projects.
Understand the benefits of continually evolving your website.
Be introduced to the concept of the minimal viable project.
See the need for continual management by empowered leaders.
Learn how committee management is stifling the web.
Discover the need for a user focused approach to testing.