Digital Adaptation
Digital Adaptation is a book on digital transformation written by Paul Boag. It looks at how businesses need to adapt for the digital age. If you're frustrated by your boss or colleagues not embracing digital then this is the book for you.
Buy the book now or learn how Paul can help.
Our changing role
With digital becoming ever more crucial and complex, our role as web professionals will have to change.
In the book and podcast we will explore how we need to move from being implementors to consultants, helping senior management understand this new medium and adapt their business accordingly.
How business must adapt
With the economic landscape changing so rapidly and digital evolving at such a pace, the need for change is desperately required in most organisations.
As web professionals we can see the current model is not working, but what is the alternative? In the book and podcast we will explore how companies need to adapt and what can be learnt from the new generation of digital first organisations.
Instigating change
Finally, the book and season 8 of the podcast will look at the most important question of all - how can we instigate these changes? As web professionals we often lack the authority to bring about significant change in an organisation, but we still have influence.
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Episodes in this series
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A concerted campaign of education
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This week on the Boagworld Show we discuss how your primary job is education and what exactly it is you should be teaching.
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A customer centric culture
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This week on the Boagworld web show we look at how digital has empowered customers and led to a service driven business culture.
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Forming your digital team
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This week on Boagworld Web Show we discuss the need for in-house digital teams and what roles they should include.
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Digital Culture
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This week on The Boagworld Web Show we look at creating a digitally friendly culture – including the top 10 characteristics of a digital company and what digital workers look for in an employer.
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Digital Strategy
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This week on Boagworld we ask do we really need a digital strategy and if so what should they contain.
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Grass Roots Change
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This week on the Boagworld podcast we ask whether you can make your company more digital friendly without being a senior manager and if so how.
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Working with web professionals
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This week on the Boagworld Podcast we discuss working with web professionals – the benefits of working side by side and how to recruit and retain good staff.
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Outside influence
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This week on the boagworld podcast we ask how do we get clients to take us and the web more seriously.
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The Digital Divide
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On the first episode of Season 8, we discuss the digital divide including how we’re going to deal with those out of touch managers and asking how significant is the web anyway.