Digital Adaptation is a book on digital transformation written by Paul Boag. It looks at how businesses need to adapt for the digital age. If you're frustrated by your boss or colleagues not embracing digital then this is the book for you.
With digital becoming ever more crucial and complex, our role as web professionals will have to change.
In the book and podcast we will explore how we need to move from being implementors to consultants, helping senior management understand this new medium and adapt their business accordingly.
How business must adapt
With the economic landscape changing so rapidly and digital evolving at such a pace, the need for change is desperately required in most organisations.
As web professionals we can see the current model is not working, but what is the alternative? In the book and podcast we will explore how companies need to adapt and what can be learnt from the new generation of digital first organisations.
Finally, the book and season 8 of the podcast will look at the most important question of all - how can we instigate these changes? As web professionals we often lack the authority to bring about significant change in an organisation, but we still have influence.