Digital transformation, digital teams, digital strategy. Digital has become a buzzword. But what does it mean?
Convincing management of the need for organisational change is hard. This manifesto is perfect for showing them what needs to happen.
Having worked with over 30 higher education institutions I have come to consider myself a part of the sector. I have battled with the same challenges. Challenges to bring about digital change in the face of institutional inertia. This has led to the following thoughts. I hope they help.
Creating a business case for digital change is about more than outlining requirements. We need to consider the readers perspective and tailor our arguments accordingly.
Why is it that some companies embrace and succeed in digital, while others fail?
Many of the so called strategies are less than useless at guiding the reality of running a web team. But what exactly should a digital strategy contain?
Why is it that everybody talks about the need for a digital strategy and yet so few organisations seem to have a concrete one in place? Does this mean they are nice in theory but unnecessary in practice?
As in-house web teams we like to moan about our organisations not getting digital. Perhaps its time we did something. But what?
For many companies, to be digitally effective means fundamental changes to the business. The question is whether this is possible without the buy-in of management?
Most clients or bosses think of web designers as implementors, and yet many have so much more to offer. How then do we change this perception?