Paul Boag

Making the Digital Business Case to Senior Management

Published:
04 February 2015
Categories:
Strategy Talks
Reading time:
<1 min

One of the biggest challenges faced by digital professionals is their management. In this online discussion I discuss these challenges with Gerry McGovern.

Warning! The post you are viewing is out of date and almost certainly no longer accurate. For more topical posts, check out the “related reading” at the bottom of this page or drop me an email with any questions.

Gerry McGovern is a world respected figure in user experience design and top task management. So when he asked me to take part in an online discussion I couldn’t say no.

What I did not expect was that he would pick such a tricky subjects — how to convince management of the need to change in the light of digital.

As it turned out we had an amazing discussion and as you would expect his insights were inspiring.

The recording of the presentation is no longer avaliable.

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About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
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