Making the Digital Business Case to Senior Management

Paul Boag

One of the biggest challenges faced by digital professionals is their management. In this online discussion I discuss these challenges with Gerry McGovern.

Gerry McGovern is a world respected figure in user experience design and top task management. So when he asked me to take part in an online discussion I couldn’t say no.

What I did not expect was that he would pick such a tricky subjects — how to convince management of the need to change in the light of digital.

As it turned out we had an amazing discussion and as you would expect his insights were inspiring. The recording of the presentation is below.