Marketing without being a douchbag

Whether we like it or not we are all marketeers. However, that doesn’t mean we have to be a douchbag about it.

We are all marketeers.

I know what you are thinking; I am not a stinking marketeer!

Everybody hates marketeers. They spam, lie and sell us shit we don’t need.

I am sorry to break it to you, but if you have an app, offer a service or want to progress in your career, then you will have to do marketing to some extent.

However, that doesn’t mean you have to be a douchebag. In fact marketing can be all about building real relationships, encouraging community and just being a damn nice person.

In my talk for FOWA, I look at the virtues and sins of marketing and how to promote your product, service or self, without being evil.

Related Post

Five new skills all web designers need I was asked by Adobe to speak at the launch of their latest version of their Creative Suite. It was a great evening in which I encouraged web designers to expand their role and skills. We often limit ourselves to design and coding. But there is so much more to our job.
Digital Change in Higher Education I recently gave a presentation at The University of St Andrews about digital change. If you work in Higher Education this is a must watch.
Making the Digital Business Case to Senior Management One of the biggest challenges faced by digital professionals is their management. In this online discussion I discuss these challenges with Gerry McGovern.
  • love Your (british?) accent :)

  • Mike Hopley

    Thank you, Paul. That was an outstanding presentation! It’s the clearest, most sensible guide to good web marketing I’ve seen. I shall be revisiting it every now and again, to keep myself on the straight & narrow.

  • Lena

    You’re unbelievable motivation speaker, Paul. Listening to your podcasts boosts my (professional) self-confidence much faster than taking a double shot of tequila… and yes, I would never kick a puppy.

  • Well done, pretty worth. Thanks

  • A very relevant topic, Paul, and you provided worthwhile guidelines for virtuous marketing. If only it was always as clear-cut as good versus evil! I especially liked the vibrant slides. Well done!