I wrote this post for econsultancy.com a few weeks ago. In it I discuss the impact of the astonishing numbers revealed by Distimo highlighting how difficult it can be for your app to be noticed. ‘Build and they will come’ is not a viable business plan for app development. A mature approach needs to be taken to achieving a viable […]
Over 650,000 individual apps are on the Apple App Store alone. Some of them are useful, many are not. In the rush to be apart of this online mobile revolution organisations are simply putting any old thing in the App Store. In this video presentation I discuss the difference between content and behaviour and how each of these […]
There is probably a full post in this somewhere but I have been drawn to a couple of pet projects recently and it got me thinking. While we are passionate about client work and the dynamics of getting to know a new organisation and helping them solve their interweb related problems it can be difficult […]
The app gold rush has led many to believe that publishing something that generates bathroom related noises is a license to print money. If this was the case, it’s not any longer. This article looks at the need to develop business objectives and measurable goals to end up with an actual return on your investment. App ROI? […]
In-app purchasing is increasingly the preferred mechanism for monitising mobile apps. IAP remove barriers to purchase as the user is not confronted with any kind of payment wall, they don’t need to enter additional login details or credit card numbers, and the transactions all go via a provider that they already know and trust with their money. Apple started […]
You may have heard. Facebook acquired Instagram for some ridiculously large amount of money. But why? Instagram have never generated a penny (or cent) of revenue. This post suggests that the coming dominance of mobile internet access is the real reason behind this rather extravagant shopping spree.
There is consistently talk of a bubble in app development. A .com boom style gold rush to cash in on the rise of the app. The question is when will this burst and where will we be when the dust settles? In this short article for in-traction.com I look at it from the point of view of […]
Whether or not there is a consumer tablet market at all, beyond the iPad, is still up for debate but in enterprise Microsoft is still a powerhouse. With the decline of RIM and the inability of Android to gain any serious traction I have long been an advocate of the rise of Windows in the mobile space. […]
I really like the look of this carefully thought out sketch pad: http://cdn.shopify.com/s/files/1/0064/4612/products/responsive-blueprint_grande.png?100729 I can imagine how this could benefit the design thinking process, helping designers to remember and consider that site design should be working at many widths. Want.
The BBC reported this morning on some new stats highlighting the impact that the mobile web is having on young people. http://www.bbc.co.uk/news/education-16475278 It seems that increasingly young people are exchanging their TV time for mobile and internet time. Portable, bedroom TV’s are not being replaced when they die. Interestingly they also note that desktop PC’s are being […]