Achieve Improved Conversion Rates at My In-House Masterclass

Learn the latest techniques for improving the conversion rate of your website, all while avoiding alienating your users.

Every website seeks to encourage visitors to do something, whether it is placing an order, making a donation or signing up to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand.

Become a Master of Conversion

After attending this workshop you will:

  • Master the art of encouraging users to take action.
  • Improve conversion without alienating users.
  • Create compelling calls to action.
  • Remove the barriers that discourage users from taking action.
  • Turn your users into advocates for your brand.
  • Reduce your marketing spend while increasing sales.
In the masterclass, there will be an opportunity to look at your sites and discuss what works and what does not.

In-House and Focused on You

Because I run this workshop at your company there will have ample time to focus on you and your website.

The masterclass will teach you the best persuasive techniques. We will then apply these together to your websites through group exercises and discussion.

Be ready to share your sites and the challenges you find in improving conversion. But, don’t worry, I will be sure to put my site under the microscope too!

Email me to arrange a workshop

Ideal for designers, marketers, senior executive and product owners.

Whether you are a product owner, marketer, designer or senior executive, you will find this masterclass invaluable in learning how to improve your conversion rate, and the long term loyalty of your customers.

But be warned. If you are looking for quick wins or manipulative techniques, this isn’t the workshop for you. This course is for those seeking to build a sustainable business model that values its customers.

Alex Summer, John Greed Jewellery

I’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to make the session as useful as possible. Highly recommended. Alex Summer, John Greed Jewellery

What You Will Learn

Over our day together you will learn how to:

  • An introduction to encouraging action.
  • Ensure you measure the right metrics.
  • Boost conversion with quality traffic.
  • Discover how the brain works.
  • Design around how users make decisions.
  • Learn methods for getting to know your audience.
  • Ensure users never get forgotten.
  • Discover and solve users problems.
  • Solve the problem of cognitive load.
  • Introduce simplicity to your site.
  • Utilise mental models to your advantage.
  • Avoid choice paralysis.
  • Make things feel easier.
  • Avoid the pitfalls of persuasion.
  • Position your offering in a positive light.
  • Show appreciation to create passionate users.
  • Reduce the risk for your users.
  • Use social proof to reassure users.
  • Gain your user’s trust.
  • Create a sense of belonging by using a community.
  • Encourage action by picking the right moment.
  • Ensure users never miss your call to action.
  • Learn to write compelling calls to action.
  • Close deals with your post-click experience.
  • Understand the need for continual optimisation.
  • Optimise your site over time.
  • Introduce testing to your working process.
  • Run your first usability test session.
  • Introduce A/B testing to your site.

Email me to arrange a workshop

Gerry McGovern, Author of Transform

Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric. Gerry McGovern, Author of Transform

If you have any questions about the masterclass or whether it is suitable for you, please feel free to drop me an email. I am happy to help.

Stock Photos from Tashatuvango/Shutterstock

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