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Achieve Improved Conversion Rates at My In-House Masterclass

Author:: Paul Boag
Published:: 09 May 2019
Categories:: User Experience Digital Marketing News
Reading time:: 3 minutes

Learn the latest techniques for improving the conversion rate of your website, all while avoiding alienating your users.

Designing Websites That Convert

Join a 4-hour live masterclass with Paul Boag and learn how to turn landing pages into conversions using design, copywriting, psychology and marketing — plus a live review of your own site.

Every website seeks to encourage visitors to do something, whether it is placing an order, making a donation or signing up to a mailing list. But how do you do that without alienating users? After all, we now live in a world where one disgruntled customer can destroy a brand.

Become a Master of Conversion

After attending this workshop you will:

Master the art of encouraging users to take action.
Improve conversion without alienating users.
Create compelling calls to action.

Remove the barriers that discourage users from taking action.
Turn your users into advocates for your brand.
Reduce your marketing spend while increasing sales.

In the masterclass, there will be an opportunity to look at your sites and discuss what works and what does not.

In-House and Focused on You

Because I run this workshop at your company there will have ample time to focus on you and your website.

The masterclass will teach you the best persuasive techniques. We will then apply these together to your websites through group exercises and discussion.

Be ready to share your sites and the challenges you find in improving conversion. But, don’t worry, I will be sure to put my site under the microscope too!

Email me to arrange a workshop

Ideal for designers, marketers, senior executive and product owners.

Whether you are a product owner, marketer, designer or senior executive, you will find this masterclass invaluable in learning how to improve your conversion rate, and the long term loyalty of your customers.

But be warned. If you are looking for quick wins or manipulative techniques, this isn’t the workshop for you. This course is for those seeking to build a sustainable business model that values its customers.

Alex Summer, John Greed Jewellery

I’ve never taken home so much knowledge from a one day course before. Paul was an excellent trainer, full of knowledge and keen to learn about my business so as to make the session as useful as possible. Highly recommended.

What You Will Learn

Over our day together you will learn how to:

An introduction to encouraging action.
Ensure you measure the right metrics.
Boost conversion with quality traffic.

Discover how the brain works.
Design around how users make decisions.
Learn methods for getting to know your audience.
Ensure users never get forgotten.
Discover and solve users problems.

Solve the problem of cognitive load.
Introduce simplicity to your site.
Utilise mental models to your advantage.
Avoid choice paralysis.
Make things feel easier.

Avoid the pitfalls of persuasion.
Position your offering in a positive light.
Show appreciation to create passionate users.
Reduce the risk for your users.
Use social proof to reassure users.
Gain your user’s trust.
Create a sense of belonging by using a community.

Encourage action by picking the right moment.
Ensure users never miss your call to action.
Learn to write compelling calls to action.
Close deals with your post-click experience.

Understand the need for continual optimisation.
Optimise your site over time.
Introduce testing to your working process.
Run your first usability test session.
Introduce A/B testing to your site.

Email me to arrange a workshop

Gerry McGovern, Author of Transform

Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.

If you have any questions about the masterclass or whether it is suitable for you, please feel free to drop me an email. I am happy to help.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
Improving Conversion – Simple, evidence-based changes that make every click count.
Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.

Dylan Valade

Puma

Actionable Insights

Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.

Sarah Zama

Oxford University

Genuinely brilliant

Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.

CREATIVE BLOQ

Magazine Interview

Demonstrates his prowess

As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.

Gerry McGovern

Author of Transform

Smart & Generous

Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.

RICHARD HURST

QUEEN MARY’S UNIVERSITY LONDON

An inspiration

Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.

NONDAS PASCHOS

MÉDECINS SANS FRONTIÈRES

Invaluable

Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

JENNIFER RUSSELL

THE SAMARITANS

Supportive and Challenging

It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.

JOANNA SOUZA

UNICEF

Entertainingly Informative

We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!

RIVKIE LIEBERMAN

MOTIF STUDIO

Best investment

You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!

Brooke Mills

Beginning Boutique

Moves the Needle

It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.