Give users a sense of control

I am really impressed by Graze.com for numerous reasons, not least of which is the sense of control you have over your orders. Control empowers users and gives them confidence when using your website.

Graze.com website

Related Post

Getting Managerial Support Getting management support to improve the user experience can be hard. That is why I dedicate an entire chapter of my upcoming book to the subject. Here is a small extract.
How to get users involved in creating better content We create most of the content on our websites with only a passing thought to the user. But what if we could involve the user in the production of our content? Just think how much more effective it could be.
Do you value your role in the user experience revolution? Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth.
  • Cancelling a box from Graze however isn’t that simple. I know they want to keep people buying their boxes but it does take a good search to actually cancel fully. 

  • Hi 
    http://www.riverford.co.uk/ have nice functionality for regular deliveries too.

  • Nice tip, Paul. And I got to say I’m fascinated by Graze. Does anyone know of a similar service over here in the States?

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