Author: Paul Boag Date: 2 December 2011 Category: Audio Insights, Better User Experience, Digital Strategy Reading Time: less than a minute http://audioboo.fm/boos/571328-treat-stats-as-an-indicator-not-an-objective.mp3 Subscribe to these audio posts using iTunes or RSS | Download Audio Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing. Join 0 people in sharing this post Related Post Saving your users sanity Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious. When user experience design meets inception When seeking to improve the experience of users it is easy to stop at the superficial. But that will not lead to long term success. Why I was wrong about digital transformation and you might be too Digital Transformation has become a buzzword among many executive teams. But when you strip away all the hype, most of what you have left is user experience.