Treat stats as indicators not as the end goal

Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing.

Related Post

Getting Managerial Support Getting management support to improve the user experience can be hard. That is why I dedicate an entire chapter of my upcoming book to the subject. Here is a small extract.
Is digital transformation in danger of crushing your I.T. team? Many I.T. departments are under impossible pressure. With ever more demanding needs and years of legacy and new tech, I.T. teams are looking for ways to keep up.
Saving your users sanity Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious.
  • I am glad you talk about this. I have been paralyzed in my website redesign by the thought of potential ranking consequences…

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