Treat stats as indicators not as the end goal

Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing.

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Why I was wrong about digital transformation and you might be too Digital Transformation has become a buzzword among many executive teams. But when you strip away all the hype, most of what you have left is user experience.
  • I am glad you talk about this. I have been paralyzed in my website redesign by the thought of potential ranking consequences…

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