Paul Boag

Treat stats as indicators not as the end goal

Author:
Paul Boag
Email the author
Published:
02 December 2011
Categories:
Digital Insights Strategy User Experience
Reading time:
<1 min

Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing.

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Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing.

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About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

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Puma

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Oxford University

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Magazine Interview

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Author of Transform

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QUEEN MARY’S UNIVERSITY LONDON

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MÉDECINS SANS FRONTIÈRES

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Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

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THE SAMARITANS

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UNICEF

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MOTIF STUDIO

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Beginning Boutique

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