Treat stats as indicators not as the end goal

Too many of us treat our rankings on Google Analytics or services like Klout as an objective rather than an indicator of whether we are doing the right kind of thing.

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When user experience design meets inception When seeking to improve the experience of users it is easy to stop at the superficial. But that will not lead to long term success.
Why I was wrong about digital transformation and you might be too Digital Transformation has become a buzzword among many executive teams. But when you strip away all the hype, most of what you have left is user experience.
If you own a hammer everything looks like a nail We may call ourselves user experience designers, but we are web designers at heart. We may rename ourselves a digital team, but we are just the web team in new clothes. It is time to take off our website blinkers.
  • I am glad you talk about this. I have been paralyzed in my website redesign by the thought of potential ranking consequences…