Recently I gave a talk at Userzoom’s Better UX conference in London. Being the lovely people they are they have published the talk online including a complete transcript. Hopefully, you find it inspiring.
About This Talk
Improving the user experience of your customers cannot be done alone. It involves bringing stakeholders together from across your company.
However, at times, this often feels like it does more to undermine the experience than improve it!
In this talk, user experience consultant Paul Boag explores ways to work collaboratively on digital channels with colleagues, without losing sight of what matters; the end user’s experience.
The presentation will:
- Teach you how to ensure your company is working on digital projects that support user needs.
- Suggest ways of focusing colleagues on what matters to users.
- Show you how to encourage colleagues to empathise with users.
- Help you demonstrate how little attention users give your digital channels.
- Redefine projects around user needs, rather than organisational objectives.
