Building long term relationships with clients can lead to unexpected perks

Pete Boston

Nurturing our relationship with clients through honesty, transparency and building trust brings unexpected perks.

Working in the web industry, we are fortunate enough to work in a wealth of business sectors. Since 1997 when I got dropped in to the .com bubble, I have worked with universities, animal charities, air traffic controllers, U.S. law firms and many others.

Last year Headscape was commissioned to create a brand new website and content management system for The Royal Hospital Chelsea, better known as the home of the Chelsea Pensioners. Work commenced in April and the site went live at the beginning of October, in time for the large amount of publicity that comes with Remembrance Day on 11 November.

We continue to work closely with RHC, ensuring that the site evolves though regular tweaks and updates. In March Ed Merritt, Marcus Lillington, Ian Luckraft and I were delighted to receive invitations to their Founder’s Day Celebration on 5 June. Dress code was to be formal, medals to be worn but no swords allowed!

Founder’s Day is an annual celebration that commemorates the escape of the future King Charlies II from parliamentary forces after the Battle of Worcester. It’s held as close as possible to his birthday on 29th May.

Ed, Marcus and I (unfortunately Ian couldn’t make it) were allocated prime seats on a glorious June day, to watch the Chelsea Pensioner’s parading in front of the wonderful backdrop of the hospital building and being inspected by Royalty, on this occasion HRH Duke of Kent. The end of the ceremony was marked by singing God save the Queen at precisely midday, followed by a glass of wine and nibbles in the Royal tent. Pomp and ceremony at its best.

Being invited to days like Founder’s Day are perks that result from creating trust, showing transparency and delivering quality solutions. This underlines the importance of building long relationships with clients. We look forward to continuing to work with @RHChelsea for many years to come.

Learn more about our work with the RHC or follow Pete on Twitter.