Susan has a PhD in Psychology and was instrumental in introducing me to the benefits of this field for web design, through her incredible book Neuro Web Design.
You can imagine how excited I was to discover that she emailed me while I was still speaking about client centric web design, to ask if I would be on her podcast. It was particularly cool as many of my approaches to working with clients have been inspired by the field of behavioural psychology.
Anyway, the podcast has now been released and you can listen to it using the link above. Here is a sample of what we talked about…
- The relationship between client-centric vs. user-centered design
- How you communicate with the client affects the success of your project — what to do and not do
- How to manage client expectations
- Why and how collaboration with the client affects your project
- Why limiting the number of iterations is a bad idea
- Why clients get nervous and how to avoid it
- Why structured feedback is critical, and how to do it
- Why you should never ask your client ‘What do you think?’
- How to tell if you are a design snob
- The 8 worst things you can do to try and convince somebody
- How to write a transformative website review