The importance of pet projects

Rob Borley

There is probably a full post in this somewhere but I have been drawn to a couple of pet projects recently and it got me thinking.

While we are passionate about client work and the dynamics of getting to know a new organisation and helping them solve their interweb related problems it can be difficult to be too creatively experimental in these circumstances.
Pet projects offer room to try new tools and techniques and have a play around with things in way that just isn’t feasible in many client project scenarios.
Once such example has a developer playing with iBooks Author and HTML5 widgets as an alternative to eBook apps.  Headscape have also recently launched The Barn website as a portal to their world of play which is worth keeping an eye on.
Such projects inspire us and teach us new things that can then be applied to a client situation. Make room for pet projects. They are very important.