Well that's nice: Client Centric Web Design works

Paul Boag

At Headscape we don’t tend to go in for awards. It’s not really our thing. However, every once in a while a client will submit a site we have developed for them.

Recently the RAF Benevolent Fund (an awesome charity that supports families in the RAF) submitted their site for the CIPR Excellence Awards and blow me down if it didn’t win.

RAFBF website

Although getting shinny awards is always nice, it was the comments they made that made us as pleased as punch…

The RAF Benevolent Fund project is an excellent example of the importance of clarity in all aspects of website development. The project was significant in scope, clear in its objectives, well executed and demonstrated its impact with measurable evidence. The aims of improved community engagement, increased online requests for help and greater online giving, were combined with a need to create one seamless platform that brought together all their digital assets. The RAF Benevolent Fund achieved all these aims through careful planning, detailed project management, a refreshingly collaborative approach from their designers and a clear and flexible technical implementation which provides a platform for future development.

It was so nice to see them talk about our “refreshingly collaborative approach”. For me this vindicates all I have been saying in Client Centric Web Design.