FREELANCE AND AGENCY SUPPORT
Running an agency or freelance business is tough.
I get it. I ran an agency for 16 years and have been a solo consultant since then. Now, I help agencies and freelancers like you reach their goals.
how i help
Coaching
Feeling the pressure? Get personalized one-on-one coaching or join a group of peers to share, learn, and grow together.
Playbooks
My playbook provides step-by-step guides, client education materials, and tools designed to streamline your business.
White Label Services
I work with your team. Offer new services to clients, increase repeat business, boost credibility, and improve skills.
me at a glance
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Improving Site Conversion
Encourage users to take action on your website without using manipulative techniques that undermine trust.
Finding More & Better Clients
End worries about finding new clients. Build a marketing strategy that generates leads while leaving time for work.
or I could run it in-house for your agency.
Mastering the Design Process
Avoid pitfalls like difficult stakeholders, scope creep, and iteration hell with a robust design process.
Psst! You can get this for free if you sign up to my newsletter.
Click!
Believe in ethical user engagement, not dark patterns? This book is your guide to sustainably boost conversion and sales, minus the shady tricks.
Worth Every Penny
Paul Boag’s Agency Academy has totally changed how I run my design agency. It’s helped me streamline our daily tasks, organize the team better, and rethink where we’re headed. Definitely worth every penny!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Life and death
I’m submitting this testimonial without any solicitation from Paul for a testimonial. That’s how good Paul Boag is. If digital were a life and death errand, I’d want Paul as my surgeon.
Truly Supportative
Paul has cultivated a truly supportive and collaborative environment where professionals can come together to share knowledge and ask for advice. The level of support and camaraderie is remarkable; it feels like a safe space where everyone is genuinely interested in helping one another succeed. It’s a fantastic way to connect with like-minded professionals and gain invaluable insights.
Clarity And Direction
Before joining Agency Academy, I often second-guessed my decisions as a business owner. The feedback and guidance I’ve received have given me the confidence to make informed choices, helping me grow both my business and tech consultancy with clarity and direction.
Got a challenge? Let’s fix it.
Whether you’re stuck on a tricky UX problem, need a second opinion, or just want to explore working together, I’m here to help.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.