How I help
Let’s Make Your Digital Experience Work Harder
Whether you’re leading a UX team, running a marketing campaign, or steering an agency, you’ve got targets to hit and stakeholders to convince.
I help you bridge the gap between where you are now and the results you need without over-engineered solutions or impractical advice.
What We Can Work On Together
I’ve grouped my work into four areas so you can quickly find the support you need. But, in truth, most clients end up with a combination.
Strategic UX Improvements
Big-picture thinking, audits, and roadmaps that win buy-in and align teams.
Conversion Optimization
Evidence-based improvements that remove friction and turn more visitors into customers.
Leadership Coaching
Guidance to help leaders and teams step up strategically, delivered one-to-one or in small groups.
Training & Workshops
Engaging sessions that build capability, solve problems, and get everyone pulling in the same direction.
The Work You Can’t Get the Okay to Do
You can see what your organization should do with UX. You have said it in meetings, probably more than once. But nothing moves.
That is what the UX Business Case is for. A written, evidenced case for pointing the UX effort you already have at the work that matters most. Not a bid for a bigger team or budget, which is the thing nobody is signing off right now, but a case for spending what you have differently.
It usually shows up as one of these:
- The foundation nobody builds. The design system or research practice everyone agrees matters and no one is ever free to start.
- The deadlock. Everyone knows something is broken, and every attempt to fix it quietly dies.
- The wrong focus. The team is busy and the number still will not move.
- The missing team. You need UX in place, and someone has to make the case to build it.
Fixed price, £4,950 plus VAT. If one of the above ring true, this full page shows how I can help.
why me?
When you work with me, you can expect:
- Strategic Clarity – We’ll get to the root of the problem and agree a clear, actionable plan.
- Measurable Impact – Whether it’s a lift in conversions or stronger team capability, you’ll see the difference.
- Trusted Perspective – I’ll bring an external, experienced view that helps you spot issues and opportunities you might miss.
- Low-Risk Engagements – From time banks to short projects, you can get started without a big commitment.
- Practical Solutions – No business BS, just advice you can apply right away.
What You Get In Me
I’ve spent over 30 years in digital, working with charities, universities, global brands, agencies, and solo professionals.
The challenges change, but my role is the same: I’m an empathetic partner who understands real-world challenges, provides a fresh perspective, and isn’t afraid to challenge you when necessary, all to help you deliver results that matter.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Unique Talent
Paul used his unique talent to help us pull together a business case to implement a UX team here at the University of Oxford. During the process, Paul provided insight into the wider UX community and offered his personal recommendations on how best to present the opportunity to our Pro-Vice-Chancellor. This helped us develop a compelling business case and quickly secure funding for a UX team.
Superior Abilities
Paul has superior abilities in communications and of understanding the user experience, in addition to excellent technical web design skills. He has a deep understanding of the way in which organisations are structured and therefore is able to provide the best possible solutions. He is, above all, a people person.
Fantastic
Paul has been a fantastic mentor. He’s full of energy and ideas and has been an invaluable support in navigating all aspects of leading a fast-moving digital team.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Got a challenge? Let’s fix it.
Whether you’re stuck on a tricky UX problem, need a second opinion, or just want to explore working together, I’m here to help.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.