who i help
Experience in your sector and an understanding of your challenges
With 32 years in digital, I’ve worked across almost every sector and with a wide range of roles. I understand the pressures of marketers, UX leads, product managers, agency owners, and executives, no matter your sector, or challenges.
Experience in Your Sector
I’ve worked in just about every sector, but here are some of the spaces I know best:
Commercial, SaaS, Enterprise
From global enterprises like Allianz and Nestlé to fast-growing SaaS products, I can help. I can support you in conversion, application optimization, UX integration, digital governance and reinvigorating struggling digital projects.
Charity & Nonprofit
I know how hard it is to inspire action with limited budgets and high expectations. I’ve helped organizations like UNICEF and World Book Day connect with supporters, increase donations, and show measurable impact.
Government
Government teams often balance complex regulations, accessibility requirements, and public trust. I’ve worked with UK, European, and international governments to create accessible, user‑focused services that deliver real value to citizens.
Education
Universities and education bodies face the challenge of serving diverse audiences with complex journeys. From the University of Oxford to UCAS, I’ve helped institutions streamline experiences for students, staff, and stakeholders.
Understanding of Your Role
I work with a wide variety of roles, each with their own pressures, priorities, and goals. Here’s how I understand their needs and where I can help.
Marketers Looking to Improve Conversion Rates
I help marketers identify and fix friction points that hold back conversions. From campaign landing pages to full customer journeys, I create experiences that turn interest into action and deliver measurable ROI.
UX Professionals Seeking Greater Influence
I work with UXers to raise the profile of user experience within their organizations. Through capability reviews, coaching, and strategy support, I help position UX as a strategic driver, not just a delivery function.
Product Leads Focused on Usability
I partner with product leads to make their products easier and more enjoyable to use. Whether through usability testing, design audits, or feature refinement, I help ensure products meet user needs and business goals.
Senior Leaders Wanting Better ROI from UX
I advise senior leaders on how to leverage UX design for stronger returns. By aligning UX strategy with business objectives, I help leadership teams see tangible results from their digital investments.
Business Analysts Assessing User Adoption Risks
I help business analysts identify risks to user adoption before projects begin. Through validation and user research, I pinpoint whether systems will be used and which features truly matter, saving time and resources.
Digital Agency Owners and Freelancers
I help agency owners and freelancers who struggle to bring in consistent work or manage client relationships effectively. Through coaching, proven processes, and better positioning, I help you improve profitability without burning out.
I’ve helped clients across many different sectors. Here’s a selection.
Charities
- Doctors without borders
- UNICEF
- The Samaritans
- IRC
education
- University of Oxford
- UCAS
- University of Florida
- Cambridge University Press
Government
- European Commission
- Egyptian Government
- UK Government
- Icelandic Government
commercial
- PUMA
- GlaxoSmithKline
- Allianz
- Nestle
Got a challenge? Let’s fix it.
Whether you’re stuck on a tricky UX problem, need a second opinion, or just want to explore working together, I’m here to help.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.