Inspire More People to Support Your Cause
Charities hold a special place in my heart. You’re not just selling a product, you’re changing lives. Every click, every conversation, and every donation is a chance to make the world better.
Whether you’re struggling to turn awareness into action, facing drop-off in donations, or wrestling with how to show impact, I can help you create the clarity and momentum you need.
The Results I Deliver
I focus on changes that inspire action, strengthen trust, and help you make the most of every penny.
More People Taking Action
- Increase online donations and regular giving sign-ups
- Boost petition signatures and volunteer registrations
- Make it easier for supporters to get involved in any way they can
Stronger Trust and Credibility
- Communicate your impact clearly and transparently
- Show supporters how their contribution makes a difference
- Present a professional, consistent, and inclusive experience
Bigger Reach for Your Cause
- Tell compelling stories that inspire sharing and advocacy
- Remove barriers that stop people engaging with your message
- Build awareness without blowing your budget
More Efficient Operations
- Make the business case for improvements that save time and money
- Simplify processes for staff and volunteers
- Improve internal tools without costly re-platforming
How I Help You Get There
I use research, strategy, and testing to uncover where people drop off and how to keep them engaged.
Supporter Journey Reviews
I helped the Samaritans improve their user experience strategy by mapping their journey and identifying weaknesses they could address. I can do the same for your donation, petition, and volunteer sign-up processes, providing fixes that work.
Impact-Focused Content Strategy
I supported World Book Day with their content strategy, helping them tell stories that inspire trust and action. I can help you craft messaging that makes your cause impossible to ignore.
Conversion Optimization of Campaigns
I’ve optimized fundraising for American Cancer Society, boosting both engagement and donations. I can help you see how people actually interact with your campaigns, making them more effective for you and more satisfying for supporters.
Stakeholder and Trustee Alignment
I’ve worked with UNICEF and Doctors Without Borders to establish strategies that aligned stakeholders and trustees. I can run workshops and coaching sessions to get your team on the same page so your message is clear and consistent.
Why This Works
Small improvements can have a big ripple effect. A clearer donation form might lift giving by 15%. A stronger impact report could turn one-time donors into lifelong advocates. An easier volunteer sign-up might double the number of people lending a hand.
I bring decades of experience, a deep respect for your mission, and a practical, test-and-learn approach to help you achieve more without over-stretching your resources.
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Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Amazing
Paul is amazing. He rapidly recognized our needs and came forward with objective ways to measure our user experience. He supported his findings with expert recommendations on how we can improve our web and social media presence, giving us a firm foundation to develop this critical area of our work.
Fantastic
Paul has been a fantastic mentor. He’s full of energy and ideas and has been an invaluable support in navigating all aspects of leading a fast-moving digital team.
Let’s Talk About Your Mission
Charities are my favorite clients because together, we create change that matters. Let’s explore how we can help more people care, take action, and keep supporting your cause.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.